Refreshing an Established Brand

The AFEX Update

A manufacturer which sells to the heavy equipment industry must come across as robust. This is no great insight, but being devoted to this important message takes a certain focus. It was my goal to craft all corporate communications with this in mind. Our "We Know Heavy Equipment" campaign was the result.

Our corporate profile was updated to reflect this as well.

When the decision was made to redesign the company website, we put a focus on this characteristic in both look and content. In order to come in under budget in the process, we chose to create a Wordpress site which was easy to add functionality to and update.