Kenneth M. Daniels

From the product name to its tagline, this project was entirely developed in-house by my Marketing Department of one. Up against long-established brands with deep pockets, I had to determine what would set us apart. The answer was in our lasting green color (other brands turned a cast of blue over time, which looks unnatural), so we hit them where it hurt and took the industry by storm. Within a year we became the #1 turf paint in the southeast golf market.

​

I developed this sheet specifically for golf courses which used replacement grass in the winter. By appealing to their pocket books, we were able to get trials set up. Once that was arranged, it was simply a matter of time before we converted these non-believers into customers.