Kenneth M. Daniels

Regular content creation is a must, and this monthly electronic newsletter was conceived for that purpose. By using keyword rich copy within the blog version, I was able to grow the commercial site's appropriate text density for SEO purposes.

The majority of the articles on the microsite were interviews with golf course superintendents which I arranged, conducted and edited. By illustrating that established industry professionals were using our young company's products, we were able to open the minds of otherwise reluctant prospects.

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